BRAND DESIGN.VISUAL IDENTITY
RETAIL SPACE.EVENT.ACTIVATION.COMMUNICATION
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Direction and execution of the first European Puma Select collaboration PUMA X UEG. Leadership of cross-functional processes and project alignment including ATL activities, corporate BTL and TTL communication within identified strategy, budgets and deadlines.
Design of store image and extended retail positioning by converting corporate heritage profile into personalized design-forward concept offering flexible customer engagement in the era of digital commerce explosion.
Created by Michal Łojewski, UEG
RETAIL SPACE.EVENT.ACTIVATION.COMMUNICATION
Direction and execution of the first European Puma Select collaboration PUMA X UEG. Leadership of cross-functional processes and project alignment including ATL activities, corporate BTL and TTL communication within identified strategy, budgets and deadlines.
Design of store image and extended retail positioning by converting corporate heritage profile into personalized design-forward concept offering flexible customer engagement in the era of digital commerce explosion.
Created by Michal Łojewski, UEG